Quantum Flakes Weekly Digest
Welcome to this week's Quantum Flakes, your one-stop source for the latest digital trends and changes. From rebranding to analytics, we've got a thrilling ride ahead!
🐦 X (Formerly Twitter): A Step Towards Freedom of Speech?
Elon Musk's recent announcement that X (formerly Twitter) may delete the block feature, except for direct messages (DMs), has ignited a debate. While some users have expressed concerns, others see this move as a step towards promoting freedom of speech on the platform. Is this a bold move towards a more open platform, or a risky change that could have unintended consequences? Read more.
On other news related to X, ad campaigns with follow objectives have been disabled. A workaround is to launch an engagement campaign with ad creative that includes the follow CTA.
📊 Google Had a busy week making things a little bit easier for marketeers
GA4's Bounce Rate: Everyone is still figuring out how the GA4 update works and one of the issues is that GA4 no longer reports on bounce rate. Neil Patel shows us how the new bounce rate calculations are in GA4. Learn more.
Google My Business's Social Links: Finally we can manage the social links for GMB and add links to the profile for better visibility. Find out how.
GA4 Reports Builder for Google Sheets: Streamline your reporting with this new extension. Analytics made easy! Discover the features.
🎥 Social Media Advertising: Meta, TikTok & Instagram Updates
Meta's Best Practices: Elevate your Facebook and Instagram ad campaigns with Meta's insights. Learn Meta's practices.
TikTok's Ad Campaign Guide: TikTok's new guide to ad campaign fundamentals is here to refine your approach. Explore TikTok's guide.
Instagram's Key Ad Metrics: Navigate Instagram's ad metrics with confidence using their new explainer. Check out the infographic.
X's decision to potentially remove the block feature raises questions about freedom of speech and user safety, reflecting the complexities of our polarized digital landscape. Meanwhile, Google's enhancement allowing users to add social links to GMB marks a significant step in visibility of small businesses. These developments underscore a dynamic week in the tech world. Stay at the forefront of these changes by subscribing to our newsletter.
Happy reading, and see you next week! 🌟
