Weekly Update: Meta's New Releases, OpenAI's Expansion, Google Best Practices
Hello, Digital Innovators & Markteers!
In the ever-evolving landscape of technology, AI continues to make waves, transforming how we interact, search, and market. Here's a roundup of some of the latest and most exciting developments (first week of August 2023):
🎵 Instagram's Musical Collaboration and Expansion
Instagram is dancing to a new beat with features that allow users to add soundtracks to photo carousels, collaborate with friends (up to 3) on posts and reels, and join in with creators on challenges. Plus, they're expanding their music library and partnering with Spotify in Mexico and Brazil.
🤖 ChatGPT Custom Instructions: Personalized AI at Your Fingertips
OpenAI has expanded Custom Instructions for ChatGPT, making it accessible to most users. From expertise calibration to language learning and writing style personalization, the AI world just got a lot more customizable. In other news, ChatGPT now is officially accessible in Saudi 🇸🇦
📈 Google's Performance Max Guide: Retail Marketers, Take Note!
Google has updated its best practices guide for Performance Max campaigns, offering retail marketers new strategies for A/B testing, budgeting, targeting major events, and acquiring high-value customers. Time to optimize those ad campaigns! Read more here.
💬 Bing AI Chat Celebrates 6 Months with New Features
Bing and Edge are celebrating six months of AI innovation with over one billion chats and 750 million images generated. From AI-generated images to chat history, AI-powered search features, and new Bing AI features like Dark Mode, Bing is redefining the search experience.
Stay ahead of the curve by exploring these innovations and considering how they can enhance your strategies, creativity, and engagement. The future of AI, search, and digital marketing is here, and it's filled with endless possibilities.
